Swing music of the 1940’s was officially declared dead by none other than Martin Block, the man who newspaper reporter, Walter Winchell, described as America’s first disc jockey. Block’s radio program Make Believe Ballroom premiered in 1935 and was broadcast live from a New York hotel. By 1956, Make Believe Ballroom had gone the way of Fibber McGee and Molly. Block suggested his brand of music had seen its day, and that the sons and daughters of WWII’s ‘jumpin’ jivin’ ‘bobby soxers’, had crowned a new god and its name was Rock and Roll.